I have a podcast called “The Photographer & Model Podcast” and yesterday I got to wondering who were the most popular interviewees. So I pulled out Google Anayltics and looked to see which show pages got the most traffic.
Last night I had a ranking 1 to 10, but I realized this morning that I hadn’t included earlier episodes in the analytics search, so the rankings changed this morning.
Looking over the list I learned some interesting things about the power of Twitter vs a Blog post. Here’s the 10 highest ranked.
- Episode 11: Model Carly Erin O’Neil
- Episode 08: Model Ellen Marisa
- Episode 04: Model Sallie Lou
- Episode 18: Photographer Jimmy D
- Episode 12: Photographer Robert Alvarado
- Episode 06: Model Zoya Pepel
- Episode 13: Model Cassandra Bryant
- Episode 02: Model Tierra
- Episode 16: Photog Frederick Van Johnson
- Episode 07: Photographer Vegas Alien
Here are a couple of things I learned.
1. Obviously its an advantage the longer the interview has been up, but it is my no means the biggest advantage. JimmyD was #4 and his podcast was less than a week old. Lots of the very old ones aren’t even in the top 10 even though they were great interviews.
2. Twitter gives you a short term boost. Both JimmyD (@pgshooter) and Frederick Van Johnson (@frederickvan) are on twitter and have pretty large followings. At the time of this ranking Frederick had only promoted the interview via twitter. I think only once and at 1 AM, but 6500+ followers was still enough to get him in the top 10.
3. Blog posts are forever. Carly has a blog, as does her boyfriend. So does Zoya. So does Vegas Alien. I don’t think Zoya posted about her interview, but the others did. So there has been a trickle of traffic coming in for them. Where as Twitter traffic goes away after 2 weeks. I expect Jimmy to be #1 within a week and stay there because he’s going to blog about it and he has a very popular blog.
4. Don’t forget the forums. JimmyD hasn’t blogged about the interview yet, but he did post it to three forums. That’s traffic that will stay around as well.
5. Google is still powerful. Zoya is in the top 10 because of google. The interview has the fourth spot on the first page for her name. Cassandra’s interview is also on the first page of google for her name.
All that being said, the podcast is new and it wouldn’t be that hard to get ranked by anyone. For instance not many of the people put a link to the interview on their model site profiles. That would lead to some more traffic.
I’d also love to interview someone who had an email list. My bet is that would send a ton of traffic.
After watching this video by Kevin Rose about taking your site from 1 to 1 Million I decided to add a “leader board” or my most popular episodes to the podcast page. We’ll see what effect that has, and it will serve my users because new people can more easily find popular episodes.